Mate Rimac isn’t just a very smart guy or a pioneer-turned-executive in the automotive industry—he’s an automotive enthusiast through and through and tends to call it as he sees it. His latest Instagram video is no exception. Rimac, who currently serves as the president of Bugatti, the Rimac Group, and CEO of Bugatti Rimac, went on a brief tirade about the state of the European automotive industry. Specifically, he tore into the Euro OEMs—I suppose he was mostly referring to Mercedes, BMW, Audi, Ferrari, and the sort—about their latest trends in vehicle design, technology, and features. Here’s the full speech: “The European automotive industry is in trouble, and now they’re…
Bugatti Boss to Euro Car Brands: Ditch Screens and Focus on Luxury, Not China
