For years, automotive retailers have debated the threat posed by digital disruptors. But according to David Spisak, CEO and President of Disruptive Growth Solutions, the bigger risk for dealers may be refusing to learn from them. In the first part of a three-part Inside Automotive series, Spisak argues that Carvana’s expansion into new-vehicle sales offers dealers an opportunity to examine what consumers increasingly expect from the buying process. Rather than dismissing the company or blindly admiring its growth, dealers should study the processes behind its success and identify where traditional retail unnecessarily complicates the vehicle-buying process. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered…
