The fourth quarter can create plenty of pressure for dealers chasing year-end goals, but Frank Eckert, Owner of Eckert Solutions Group, says that pressure should not lead to desperation. Eckert joins us on today’s CBT Live segment to discuss how dealers can finish the year strong while protecting retention, developing technicians and setting themselves up for a stronger 2027. Before launching aggressive year-end offers, Eckert believes that dealers should first assess how much ground they need to make up. He also notes that a dealer who is only slightly off target might have the flexibility to be more aggressive. However, dealers that are actually behind could face bigger problems by…
