As dealership systems become more complex, customer information can end up spread across multiple platforms and communication channels. But Mike Gilson, CEO of Conversica, joins us on today’s CBT Live segment to break down how AI can help bring that information together so dealers can better understand where each customer is in the vehicle lifecycle. While dealers now have more customer data than ever before, it’s often fragmented across various systems. The challenge, Gilson said, lies in connecting this information to identify real-time revenue opportunities. Therefore, Conversica’s Ignite AI-native revenue tool is helping dealerships surface these opportunities throughout the sales and service lifecycle, such as loan expirations, lease maturities, payment…
