Social media has quickly become a major part of how dealerships connect with consumers, but JC Prats (aka The Good GM) uses it for more than just selling cars. The Executive General Manager at Starling Automotives has built a following by showing the realities of dealership life, addressing industry issues and sharing lessons with both consumers and automotive professionals. On today’s CBT Live segment, Prats discusses how his individual social media presence evolved into an organization-wide initiative across Starling Automotives. Rather than creating content solely for volume, he focuses on what truly matters to consumers and industry professionals. Today, he creates around four to five videos weekly for both personal…
