When consultant Jonathan Dawson bought Cherokee Mitsubishi, he took on all the classic headaches of dealership ownership, along with a brand that, while growing, requires a sharp operational strategy to navigate. Now, marking his first full year in the operator’s seat, Dawson shares on today’s Mind Your Own Business episode how unconventional incentive structures are transforming his store’s bottom line. Following a recent feature in Automotive News, Dawson unpacks a policy that turned heads across the retail automotive industry, which centers on paying salespeople a guaranteed base commission, or “mini,” for walking away from fishy deals. Paying staff to kill bad business In most showroom environments, commission-only or volume-heavy compensation…
