McLaren’s New Logo Is Inspired By An Old Garage Sign

McLaren unveils new branding inspired by Bruce McLaren’s workshop. The redesigned wordmark is joined by McLaren’s iconic speedmark. The new style has already debuted in the McL 6GT manual V8 supercar. McLaren is embarking on a new era, and is marking the transition with a fresh corporate identity. The company has revealed a streamlined new wordmark which is linked to its founder’s heritage and will be gradually rolled out across its future production vehicles, merchandise and digital material. var adpushup = window.adpushup = window.adpushup || {que:[]}; adpushup.que.push(function() { if (adpushup.config.platform !== “DESKTOP”){ adpushup.triggerAd(“0f7e3106-c4d6-4db4-8135-c508879a76f8”); } else { adpushup.triggerAd(“82503191-e1d1-435a-874f-9c78a2a54a2f”); } }); The rebrand is inspired from the sign outside of the family-owned…

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