Nissan’s executive team is wasting no time, and the automaker’s President and CEO Ivan Espinosa was resolute in April when he told The Drive, “Nissan is back.” The turnaround plan to cut models and keep the good stuff sounds good, but the company is in dire straits and needs to execute. The desire within the automaker’s executive team to be exciting again should ignite enthusiasts, but not everyone is an enthusiast. On Wednesday, in an exclusive interview with The Drive, Senior Vice President and Chief Planning Officer for Nissan North America, Ponz Pandikuthira said, “there will be subtle nods to the heritage” when discussing the design of the automaker’s future product. …
Nissan Wants You to ‘Feel That Lineage.’ It’s Betting Heritage Earns Credibility and Sells Cars
