What is Up with the Lead Quality?

Honda INET Director in the Northern CA Bay Area. It feels like people have gotten stupid overnight. My sales team is struggling to get things started this month, after how brutal last month was. And it’s not for lack of trying since we close 96% of the customers who make an appointment. But the quality of leads has gone down, I’m questioning my lead sources. We’re bringing customers in, but people are attempting to negotiate when they’re here after already being presented an agreed upon out the door and some offer so egregious that they’re being walked. Some of them will get all the way to waiting on finance, to…

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