2028 Genesis GV90 first look: Genesis takes aim at the ultra-luxury SUV market

Genesis is preparing to take its biggest step yet into the ultra-luxury market with the all-new GV90. While the vehicle is being introduced as a 2027 model in Korea and other global markets, buyers in the United States and North America will see it as a 2028 model. The GV90 is Genesis’ first full-size flagship SUV, and it represents a significant expansion of the brand’s ambitions. This is not simply a larger version of an existing Genesis SUV. Built on a dedicated electric vehicle architecture and measuring more than 208 inches long with a 127.8-inch wheelbase, the GV90 is designed to compete in a far more exclusive segment of the…

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