When cousin Eugène cancelled Armand Peugeot’s early car-building plans, Armand quit to start his own rival firm Visitors to the 1905 Paris motor show “who wish above all to appreciate the progress of the car in the touring category will obviously go to the stand of the Société des Automobiles Peugeot”, reported French sports newspaper L’Auto. Meanwhile, at the stand of Le Fils de Peugeot Frères, “exhibited amid victorious and nickel-gleaming bicycles and motorcycles is the voiturette that appears to be the true expression of everyone’s desires and needs” – so much so that it caught the attention of the French president, who declared: “So, here is the true popular car!”…
A tale of two Peugeots: How a family feud split the company
