On the Dash: Audi is doubling down on premium SUVs, which now account for more than 80% of the U.S. luxury market. The Q9 gives dealers a flagship product to compete with the Mercedes-Benz GLS and BMW X7. Tariffs and Audi’s lack of U.S. manufacturing remain key challenges despite an expanded SUV lineup. Audi unveiled the all-new three-row Q9 and the performance-oriented SQ9 as its flagship SUVs, as part of a broader SUV strategy that also includes the redesigned Q3 and Q7 models. Executives said Audi developed the Q9 specifically with U.S. buyers in mind, emphasizing space, power and advanced technology. The Q9 starts at $89,095, while the SQ9 begins…
