BMW Thinks Drivers Under 45 Are Done Poking Buttons. Other Brands Disagree

BMW believes younger drivers increasingly expect touchscreens and voice controls. Hyundai and Volkswagen are restoring buttons in response to customer feedback. China’s regulators will soon require physical controls for important vehicle functions. BMW is betting drivers are ready to stop poking old-fashioned buttons and start talking to their cars. The new 2027 iX3 dumps conventional climate switches from its dashboard, putting most of them into the touchscreen and upgraded voice assistant as Munich embraces a cleaner digital cabin. var adpushup = window.adpushup = window.adpushup || {que:[]}; adpushup.que.push(function() { if (adpushup.config.platform !== “DESKTOP”){ adpushup.triggerAd(“0f7e3106-c4d6-4db4-8135-c508879a76f8”); } else { adpushup.triggerAd(“82503191-e1d1-435a-874f-9c78a2a54a2f”); } }); And according to BMW, this isn’t simply about designers deciding buttons…

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