Cars once shouted about their tech spec – in such a fast-moving era, we should return to gratuitous badging I spotted a badge on the back of a new car the other day that took me right back to the good old days, when car manufacturers assumed that owners cared enough about the technology in their products that they would actually advertise it a bit. Two badges, actually, both wonderfully incomprehensible. The Denza Bao 5, newly arrived in Britain, is a tough-looking, Chinese-made, plug-in hybrid 4×4. I would hesitate to call it an SUV, because it’s clearly intended to actually go off road and looks a bit like a discount-shop G-Wagen. There’s…
‘Catalyst’, ’16V’, ‘800V’? Bring obscure boot badges back for the EV age
