For dealerships, having more data doesn’t automatically mean having better insights. Joining this edition of CBT Live is Leigh Ann Conver, Senior Director of Product Marketing for Data & Intelligence at CDK, to explain how connected data, AI and predictive analytics can help dealers make smarter decisions without adding another layer of complexity. According to Conver, the first step toward turning data into insight is creating a trusted, unified customer profile. Customer information often sits scattered across multiple dealership systems, which creates duplicate or incomplete records and makes it difficult to see the full picture. By consolidating that information, Conver says that dealers can get a clearer view of each…
