Connected-car data raises new privacy concerns for dealers and consumers

As vehicles become more connected, consumers gain new features that can make driving more exciting, but they also share more personal information with automakers. During today’s CBT Live segment, Lauren Fix, Founder of Car Coach Reports, shared insights on how this issue is growing in importance for dealers, especially since many consumers blame dealerships for data practices that are actually managed by automakers and their software. Fix recounted that her concerns about connected vehicles grew after a personal software update on her Ford Bronco Raptor seemed to restore data-sharing permissions she had disabled. The vehicle briefly indicated that permissions were enabled, prompting her to review and revert the settings. She…

Read the full story at CBT News →