On the Dash: Focus AI investments on measurable dealership needs, not adoption for its own sake. Prepare teams for shoppers who are using AI before they reach the showroom. Build AI into existing workflows to improve efficiency, customer service and decision-making. Cox Automotive’s new quarterly AI in Auto Retail Tracker shows that 82% of dealers already use artificial intelligence, but many are still struggling to turn that adoption into measurable results. The report, which combines survey data from dealership decision-makers and in-market vehicle shoppers, finds a widening gap between how much dealers expect from AI and what they are actually seeing. While 69% of dealers using AI expected the technology…
