From Audi’s product strategy to Stellantis’ turnaround and Carvana’s growing influence, dealers are facing a rapidly changing competitive landscape. Joe Laham, President of Premier Companies, offered a candid assessment from the showroom floor on today’s CBT Live segment, arguing that automakers must focus on the fundamentals while dealers remain disciplined about inventory, pricing and profitability. Despite operating both Audi and Stellantis stores, Laham, in today’s discussion, noted that Audi has stabilized its declining market share but still has considerable ground to make up. He cited Audi’s recent sales performance, including a 40% decline in the Western region, as evidence that the brand needs to regain momentum. While Laham remains bullish on upcoming products…
