On the Dash: DriveCentric and RockED are integrating training and certification tools directly into DriveCentric’s CRM platform. The partnership connects performance gaps to targeted coaching, compliance guidance and OEM certification pathways. Mutual customers will get access to the combined integration later this summer. DriveCentric has added RockED to its Partner Hub, integrating the training and certification platform directly into DriveCentric’s Engagement Platform, tying coaching, certification and compliance guidance to the customer and operational data dealers already track inside DriveCentric’s CRM. DriveCentric frames the partnership as part of a broader push to unify sales, service, F&I, marketing and the BDC around a single customer journey rather than adding another standalone tool.…
