Ford bets big on Custom Garage division, launches new Bronco packages

On the Dash: Ford is expanding Custom Garage to capture more of the nearly $53 billion vehicle aftermarket. Custom Garage packages carry factory warranty coverage and can be rolled into vehicle financing. Ford launches limited-edition Bronco Desert Rising package for $13,695 upcharge. Ford is putting more money behind its Custom Garage division to capture a bigger piece of the nearly $53 billion vehicle aftermarket, a shift dealers should watch for its effect on parts and accessory margins. Ford outlined the plans in an interview with CNBC at an event at the Michigan International Speedway. On Monday, the automaker unveiled the first vehicle in a new Bronco Horizon Series, the Desert…

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