Ford Fathom: name confirmed for £21k ‘skunkworks’ EV

Landmark pick-up truck moves a step closer to US launch – and will offer more space than a Toyota RAV4 Ford’s moonshot electric pick-up will be called the Fathom and be priced from $28,350 (£21,000) when launched in the US early next year, the company has confirmed. The moniker references the double meaning of a ‘fathom’: the standard length of a pair of outstretched arms and the discovery of meaning. Ford claims the Fathom “welcomes you in with an expansive interior and technology that adapts on the fly”. It will be the first model built on Ford’s new Formula 1-influenced affordable EV platform and, as previously reported by Autocar, it could eventually be offered in the UK…

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