Ford names new electric pickup Fathom, priced at $28,350

On the Dash: Ford Fathom starts at $28,350, or $29,945 with destination and delivery Pre-orders open in early 2027, with deliveries following later that year The Fathom is the first vehicle built on Ford’s Universal EV Platform Ford introduced its new midsize electric pickup on Thursday, naming it the “Fathom” and setting a starting MSRP of $28,350 with the standard-range battery. Adding the $1,595 destination and delivery fee brings the price to $29,945. According to the automaker, pre-orders open in early 2027, and customer deliveries will soon follow. The Fathom is the first vehicle built on Ford’s Universal EV Platform, an architecture the company says is designed to unlock lower…

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