Ford Promised A Sub-$30K Electric Truck, The Fathom Came In At $28,350

Ford has revealed its upcoming electric truck will be named Fathom. It will be priced from $28,350 with pre-orders starting in early 2027. Built on the UEV platform, it comes standard with BlueCruise tech. Ford has taken the wraps off the name and starting price for its new electric midsize truck. The Fathom will be the first vehicle riding on Ford’s flexible Universal Electric Vehicle (UEV) architecture, and it targets mainstream buyers with an aggressive $28,350 sticker for the standard-range model. Factor in the $1,595 destination charge and you’re at $29,945. That lands $3,545 above the Slate Auto, which opens at $24,950 for a bare-bones truck with crank windows and…

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