The entire auto industry is in upheaval, let alone the rest of the world. And tires are downstream of all of that. When tariffs hit, the price of the raw materials spikes. When gas prices go up, people drive less, and replace their tires less often. When the price of everything goes up, people balk at spending $800 for a new set and more and more, opt for a cheap Chinese import over a legacy name like Goodyear. On the latest episode of The Drivecast, Goodyear CEO Mark Stewart sat down exclusively with The Drive for a candid discussion about whether the company can actually grow its business by selling…
Goodyear Can’t Make a Tire for $12 Like China. Here’s Its Plan
