BMW’s profit margin for the first half of 2026 dipped to 3.6% but it’s targeting 8-10% by the 2030s Job cuts, more direct selling to customers, cheaper parts and fewer model variants are the key elements to BMW’s cost-cutting programme, the firm’s new CEO has said. The pressure to cut costs at the premium brand increased sharply after profit margins dipped to 3.6% in the first half of the year as a result of collapsing sales in China. “The figures in the first and second quarter are not satisfactory,” CEO Milan Nedeljkovic told analysts and media on the company’s earnings call in late July. Nedeljkovic, who took over the top job from…
How BMW plans to cut costs without shutting plants
