While social media may no longer be just another marketing channel for dealerships, Adrian Gonzalez, General Manager of Payne Edinburg CDJR in South Texas, says it’s become a direct connection to consumers who increasingly turn to social platforms for information about where to buy their next vehicle and where they may want to work. Joining us on today’s CBT Live segment, Gonzalez, fresh off generating 10 million views this year, explains how authentic, unscripted content builds trust, drives sales, and helps dealerships recruit talent as consumer habits keep shifting. According to Gonzalez, dealers need to recognize that social media has evolved into a direct-to-consumer business channel. Consumers increasingly use these platforms…
