Everyone’s feeling the pinch when it comes to living costs nowadays, and it doesn’t matter whether you’re buying milk or a new ride. With modern cars becoming more complex, packing more technology than ever, and sometimes being subject to steep tariffs, prices have soared in recent years, often putting them out of reach of average consumers. Naturally, volume automakers like Honda are exploring various ways to reduce costs and improve efficiency wherever possible. In a recent conversation with The Drive, Noriya Kaihara, Executive Vice President of Honda Motor Company, went into detail about these strategies. Some of them seem somewhat obvious, such as reducing manufacturing complexities, streamlining product portfolios, and…
Inside Honda’s Plan to Keep Cars Affordable Without Squeezing Buyers
