At Cherokee Mitsubishi, Dealer Principal Jonathan Dawson is testing how far a dealership can go by putting people before convention. From a lean sales floor and community-driven marketing to weekend closures, Dawson is building a model centered on productivity, culture and customer trust. He joins today’s CBT Live to discuss his retail model, which features leaner staffing, community-driven marketing and an unusual decision to close the store on Saturdays and Sundays through the end of the year. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. According to Dawson, Cherokee Mitsubishi sold 86 vehicles last month with three and a half…
