“There will be sooner or later a limit, because zero is the limit,” Lamborghini Chief Marketing Officer Federico Foschini told The Drive, noting you can’t do 0-60 in zero seconds. One of the most powerful men at the storied Italian automaker noted the reality of physics just before saying, “emotion is not only the sound, but also the way you are engaged while driving in time of braking, accelerating, and shifting.” In an era where three-row SUVs now have more power than Lamborghini’s latest supercar wearing a Super Veloce badge, Foschini explained how improving a car’s performance must now be broader than it has been historically. Foschini told The Drive,…
Lamborghini’s CMO Says Emotion Isn’t Just Sound, It’s the Feeling of Control
