The luxury segment sales are crashing, you might even say plummeting. This will be a weird thing to say, but it’s the middle. Bugatti and Ferrari are doing just fine selling seven-figure automobiles. Kia’s sales numbers are on fire. But Bentley, and believe it or not, Porsche, and of course, Aston Martin, feeling that heat, you might say. Not good. Bentley can do low volume, specialty models like the Supersports, but it’s not a brand that can sustain extremely low volume sales in a way that Ferrari or Bugatti can. The margins simply aren’t there, and that’s before we address the train wreck that is Aston Martin’s current reality, or…
Luxury Car Sales Are Cratering. Some Porsche Dealers Are Making It Worse
