Mazda Plans to Turnaround Struggles With ‘Unprecedented’ Product Revival Campaign: TDS

Good morning and welcome to The Downshift, or TDS for short, The Drive‘s daily news roundup that gathers the biggest automotive headlines from around the world. The Downshift summarizes stories into a few sentences and peppers in links for those seeking more detail. August is officially in the rearview, so here’s your bulletin for Tuesday, September 1, 2026. Mazda enjoyed a string of very successful quarters after fully committing itself to SUVs, but that good fortune has seemingly started to wear out. President and CEO Masahiro Moro told a Japanese publication that the company is planning refreshes to its product line “on a scale unprecedented to date,” in an attempt to turn around…

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