Mazda’s Flagship SUVs Are Bombing And The Rescue Plan Skips The Obvious Move

Mazda plans updates and safety push to revive struggling CX-70 and CX-90 sales. Large SUVs designed for America haven’t delivered the success Mazda expected. Meanwhile, the aging Mazda3 is quietly enjoying one of its strongest sales years. Mazda’s premium experiment has flopped badly, but the brand has decided the fix for its unloved flagship SUVs isn’t a bigger discount (it’s tried that) or more horsepower. Instead, it’s betting that reminding buyers how safe they are, alongside a handful of product updates, will be enough to turn things around. var adpushup = window.adpushup = window.adpushup || {que:[]}; adpushup.que.push(function() { if (adpushup.config.platform !== “DESKTOP”){ adpushup.triggerAd(“0f7e3106-c4d6-4db4-8135-c508879a76f8”); } else { adpushup.triggerAd(“82503191-e1d1-435a-874f-9c78a2a54a2f”); } }); Through…

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