On the Dash: Dealer-required fees must be included in the advertised price, with only government-required charges generally excluded. MSRP, discounts, rebates and financing offers can appear in ads, but the price any consumer can pay must be the most prominent amount. Dealers remain responsible for pricing accuracy across websites, social media, print, signs, calls and third-party advertising partners. The Federal Trade Commission (FTC) has issued new guidance on how auto dealers should present vehicle prices in advertising, and the National Automobile Dealers Association (NADA) says the FAQs clarify the agency’s expectations. The FTC published “Automobile Industry Pricing Transparency: FAQs” on Sept. 15, addressing advertised vehicle prices, mandatory fees, discounts, online listings, third-party…
