New models vital to DS’ survival as UK sales hit record low

DS sold just 112 cars in the UK during the first half of 2026, down from 948 a year ago DS is poised to introduce two crucial new models in the UK – the N°3 supermini and N°7 crossover – as it begins a fightback after sales slumped to a record low. The French premium brand sold just 112 cars in the UK during the first half of this year. That’s an 88.19% decline from the 948 cars it registered here during the first six months of 2025. The sharp fall was primarily due to the changeover in generations of the DS 7 SUV, which has long been its best-seller.…

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