New vehicle sales holds at 16.4 million SAAR as hybrid demand drives August growth

On the Dash: Total sales pace holds at 16.4 million, but retail sales fall 6.9% year over year, JD Power reports Average monthly payment hits a record $812 for August despite falling interest rates Hybrid share jumps to 18.2% as EV share drops to 7.2% after tax credit ends According to a joint forecast from JD Power and GlobalData, new-vehicle sales are on pace for a 16.4 million seasonally adjusted annualized rate (SAAR) in August, but year-over-year comparisons show declines, with total sales projected to fall 4.8% and retail sales projected to fall 6.9% from August 2025. The pullback follows a stronger July, when JD Power projected new-vehicle sales would…

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