Larson Ford’s 70-year run in New Jersey is uncommon in an industry dominated by consolidation. The dealership has maintained its independence despite the rise of internet sales, AI-driven transactions, economic obstacles, and increasing competition from direct-to-consumer brands and unauthorized brokers. Rob Larson, President of Larson Ford, joins us on today’s Inside Automotive episode to discuss how his family’s business adapted to these challenges by adopting new technologies, expanding mobile services, and fostering a staff culture with high retention rates. He believes this strategy will continue to steer the dealership’s growth into the future. Adapting to technology shifts Larson says two major technology shifts have defined his time running the dealership:…
