The German firm claims the new Spiderman video it’s showing in peoples’ cars isn’t an ad. It plainly is Oh, for pity’s sake, do we really have to be talking about this again? I’m afraid we must, because those who own relevant BMW models are talking about it and, largely, they are not happy. It seems BMW has sponsored a new superhero movie, Spider-Man: Brand New Day, in which you will see product-placed iX3s and 5 Serieses, as is the modern film way. And if you own a modern BMW, there’s a chance that the company will be so keen to tell you about this tie-in that, during some cars’…
Opinion: BMW’s in-car Spiderman ad is a step too far
