As automotive retail becomes increasingly reliant on digital intent signals, TradePending has officially rebranded to Protomiq. During the latest Inside Automotive episode, Protomiq CEO Jorge De Castro sat down with us to discuss how the company’s evolution from a single trade-in widget to an intelligence-driven platform helps dealers turn online customer signals into closed showroom deals. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. While TradePending gained industry fame for its high-converting trade-in tool launched in 2014, De Castro explained that the company’s capabilities expanded significantly over the years through strategic acquisitions and internal development. “We’re losing an opportunity to…
