Ram Is Betting Truck Buyers Will Pay Six Figures For A Sporty V8 Pickup

Prices of the flagship Rumble Bee SRT can top out at over $100,000. Despite the high prices, dealers say buyers are used to expensive trucks. The Rumble Bee could reinvigorate interest in the sporty truck segment. Launching into what the chairman of the Stellantis dealer council describes as an “untapped” market, the Ram 1500 Rumble Bee has the potential to fly off dealership lots, despite the high price tags. Or at least, that’s what Ram hopes. var adpushup = window.adpushup = window.adpushup || {que:[]}; adpushup.que.push(function() { if (adpushup.config.platform !== “DESKTOP”){ adpushup.triggerAd(“0f7e3106-c4d6-4db4-8135-c508879a76f8”); } else { adpushup.triggerAd(“82503191-e1d1-435a-874f-9c78a2a54a2f”); } }); Introduced at a time when low-slung, sporty pickup trucks are virtually non-existent, dealer…

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