Scout Motors is challenging Astor+Banks over its Terra Scout watch name. Astor+Banks has stopped taking orders while the dispute plays out. The watchmaker argues buyers won’t confuse a mechanical watch with an EV brand. Scout Motors has plenty on its plate as it prepares to launch its first vehicles, but apparently there’s room for a trademark fight, too. Independent Chicago watchmaker Astor+Banks says the Volkswagen-backed automaker has threatened legal action over the name of its Terra Scout mechanical watch. As a result, the microbrand has stopped taking orders. Astor+Banks announced the dispute on March 5, saying Scout Motors believes the Terra Scout name conflicts with its brand identity. The watchmaker,…
Scout Motors’ Latest Legal Battle Isn’t Over A Car, It’s Over An $875 Watch
