How many cars did you not sell last night? Not leads. Not VDPs. Vehicles that were on your site after hours, with buyers ready to move forward, but your website still asked them to fill out a form and wait. That is the gap I discussed with Jim Fitzpatrick on CBT News’ Inside Automotive, and it is one of the biggest missed opportunities in retail automotive today. “Don’t run away from it. Don’t be scared of it. Let’s embrace it, let’s take it head on.” Dealers have worked hard to build online traffic. They invest in SEO, paid search, third-party listings, social campaigns, CRM follow-up and better inventory merchandising. But…
