The JCB Hydromax shows the publicity gains of chasing a land speed record – and manufacturers should take note Getting to spend a few days on the Bonneville Salt Flats in Utah watching Andy Green and the JCB Hydromax team set a new 406.320mph land speed record for a hydrogen-powered vehicle was a real privilege – and it provided plenty of takeaways. First, land speed records are incredibly cool, one of the few areas of motorsport that isn’t overburdened by regulations and still encourages boundary pushing. Second, Bonneville is an incredible place, simultaneously flat, featureless and other-worldly yet also totally alive and constantly changing. And third, watching land speed records live…
Why aren’t car firms racing to break the electric land speed record?
