Genesis plans to eventually expand its One of One program to America. Bespoke service began after requests from 21 Middle Eastern customers. Genesis says the U.S. operation must be tailored rather than rushed. A luxury flagship needs more than nice leather and a giant screen to stand apart these days. Genesis appears to understand that. The Korean brand plans to eventually bring its One of One bespoke program to the U.S., although it’s still figuring out what that should look like for American customers. var adpushup = window.adpushup = window.adpushup || {que:[]}; adpushup.que.push(function() { if (adpushup.config.platform !== “DESKTOP”){ adpushup.triggerAd(“0f7e3106-c4d6-4db4-8135-c508879a76f8”); } else { adpushup.triggerAd(“82503191-e1d1-435a-874f-9c78a2a54a2f”); } }); The program began in the…
21 Rich Guys Got Genesis To Launch A Bespoke Program In The Middle East, America Is Next
