Every showroom has slow stretches. The board sits empty, the lot stays quiet, and salespeople start waiting on evening and weekend traffic to save the month. Those hours are also where the best salespeople sell their next car. Sean Gardner, Instructor and Sales Trainer at the Joe Verde Group, joins this episode of Inside Automotive to share four ways to create opportunities when sales are slow. Be more effective with every opportunity If a slow day produces one customer, the selling process has to be airtight. Gardner advises salespeople to audit their own work. Ask questions like “Are they getting stuck on price out on the lot, at the close or in…
