The FTC’s CARS Rule may be gone, but dealership compliance risk remains firmly in view. During today’s CBT Live segment, we were joined by Auto AI Radar Founder Vince Melkumyan, who explained why dealers need to monitor their digital advertising continuously, rather than assuming the regulatory pressure has eased. During the conversation, Melkumyan emphasized that dealership compliance is increasingly complex because a single message can be judged differently depending on where a store operates. Although federal requirements establish a baseline, Melkumyan said states set their own rules around items such as processing fees, pricing and disclosures. For multi-store groups in particular, the challenge is ensuring that every offer is evaluated…
