Here’s Why Ford Didn’t Use the Ranchero Name for Its Affordable Electric Truck

Old cars and Pixar films have at least one thing in common: They’re all getting remakes these days. Think of any automaker with a cachet of iconic names to pull from, and you can bet it’s squeezing them for all the marketing juice it can get. Ford itself has done this with models like the Mustang Mach-E, which is an electric crossover instead of a true-blood pony car, and the Maverick, which used to be a car and is now a four-door trucklet. That’s why it was surprising to see the Blue Oval go a different direction with its new $29,945 truck, named the “Fathom.” I almost would have bet…

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