For Michael Gaiter, the rise of artificial intelligence (AI) does not mean handing dealership decisions over to a machine. It means giving GMs better tools to make those decisions. Gaiter, General Manager of Hoover Volkswagen Lithia Springs, joins us on today’s CBT Live segment to break down how dealers can use AI to streamline analysis and uncover opportunities while allowing dealership leaders to spend more time with their people and customers. During today’s conversation, Gaiter said AI should not be viewed as something that will completely transform a dealership overnight, but rather, he sees it as a tool that can help GMs do their existing jobs more efficiently. He believes…
