Slate vs. Fathom: The coming sub-$30K electric truck war

A sub-$30,000 EV truck war is taking shape as Slate and Ford race to put a new electric pickup within reach of buyers priced out of the segment. On today’s episode of CBT Live, CBT News Correspondent Jason Becknell updates the head-to-head matchup between the Slate Truck, backed by Jeff Bezos, and Ford’s upcoming Fathom. “Affordability is a big issue we’ve been tracking. You know, the average cost of a new car now tops $50,000,” Becknell said. “I feel like some of the automakers are paying attention to that with some new electric trucks under $30,000.” Sign up for CBT News’ daily newsletter and get the latest industry stories delivered…

Read the full story at CBT News →