On the Dash: Hybrid consideration reached 22% in H1 2026, while EV interest slipped to 10% from 11%. Non-luxury SUV consideration hit a record 71% as sedan interest fell to a record low 25%. Subaru, Kia and Audi were the only top brands to gain shopper consideration during the period. Hybrid vehicle consideration hit a new high in the first half of 2026, with 22% of shoppers weighing a hybrid purchase, up from 20% a year earlier. Electric vehicle interest slipped over the same period, falling to 10% from 11%, according to the latest Kelley Blue Book Brand Watch report from Cox Automotive. SUV consideration also climbed to record levels…
