The Czech firm has been present in the UK for more than a century, and finally wants you to know how to pronounce its name. But why? My mum was watching television the other day when an advert for a car firm caught her eye and prompted her to contact me with a question: ‘Are Skoda really trying to tell me how I should pronounce Skoda?’ Well, yes, mum, it turns out they are, and I think you’ll find you should actually be calling them Shhhkoda. Once I’d convinced Professor Attwood that I wasn’t trying to shush her but employ the ‘correct’ pronunciation of Skoda, she still had questions. Is…
Opinion: should it matter if you say Skoda or ‘Shhhhkoda’?
